Study Objective
Marketing effectiveness and Awareness study to compare diabetes drugs or our client vs. their competitors.
Research Details
- Markets: India& Iran
- Methodology: F2F(CAPI) & Online
- Respondent Group: Endocrinologists & Key Opinion Leaders(KOLs)
- LOI: 30 minutes
- Type: Marketing effectiveness and awareness study
Approach &Challenges
- A mixed methodology of F2F, Online panel and phone to web, were employed.
- The client wanted to visit the markets and attend some of the interviews
- The F2F interviews can take longer as doctors can give additional input and may be called away to attend to patients.
- Doctors may need to defer to their native language to respond comprehensively. A translator was present for F2F interviews.
Key Takeaways
Our clients felt they gained greater insight and appreciation for local and cultural nuances attending the F2F interviews.