Study Objective

Marketing effectiveness and Awareness study to compare diabetes drugs or our client vs. their competitors.

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Research Details

• Markets: India& Iran
• Methodology: F2F(CAPI) & Online
• Respondent Group: Endocrinologists & Key Opinion Leaders(KOLs)
• LOI: 30 minutes
• Type: Marketing effectiveness and awareness study

Approach &Challenges

• A mixed methodology of F2F, Online panel and phone to web, were employed.
• The client wanted to visit the markets and attend some of the interviews
• The F2F interviews can take longer as doctors can give additional input and may be called away to attend to patients.
• Doctors may need to defer to their native language to respond comprehensively. A translator was present for F2F interviews.  

Key Takeaways

Our clients felt they gained greater insight and appreciation for local and cultural nuances attending the F2F interviews.

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